Ola’s competitors TVS Motor and Bajaj Auto have been narrowing their sales gap with Ola. TVS recorded 26,036 registrations, accounting for a 23.55% market share in November while Pune-based Bajaj Auto was in the third spot with 24,798 registrations, representing a 22.59% market share.
To boost sales, Ola Electric will be launching one new product every quarter and expanding its company-owned store footprint to 2,000 by March 2025. Ola Electric in August had launched its Roadster motorcycle series with the first product to be delivered in March 2025.
Ola Electric also said on Wednesday that it has rolled out attractive offers with benefits ranging up to `25,000 on the S1 portfolio, exclusively available on December 25, 2024.
Company’s network grows from 800 to 4,000 stores
This expansion comes as the new-age EV maker faces stiff competition from established players in electric two-wheeler market. With this, Ola Electric’s network grew to 4,000 stores, a four-fold rise from its previous footprint. In recent months, Ola Electric and its leadership faced criticism from the customers over shortcomings in aftersales service for its e-scooters.
