2024 Maruti Suzuki Swift live launch today: Hot hatch set for cool makeover

2024 Maruti Suzuki Swift is set to sport several design updates, feature additions as well as an all-new petrol engine. Catch live updates from the la

The latest Maruti Suzuki Swift is all set for its India debut and is making some very big promises.

Maruti Suzuki Swift has been around for over 19 years and has nearly seen it all. Launched in 2005, Maruti Suzuki quickly became the company’s second-largest selling vehicle, after Alto. But unlike the practical Alto, the Swift has always been a style statement with hot-hatch credentials.

The Swift has repeatedly found its place in the top-10-selling cars in the country and while there has been a tectonic shift towards the SUV body type, it has still maintained its fan base. The 2024 Maruti Suzuki Swift then is looking at expanding this very base and revitalising the hatchback segment in the country.

Check out live and latest updates from the launch of 2024 Maruti Suzuki Swift as we present the quickest and most accurate information – from variants, specifications and colour options to price structure and much more – from the launch event, the real ground zero:

Journey of Swift in India…

The first-generation Swift was launched in India in 2005. A facelift version was driven in four years later, in 2009. In 2011, the second-generation Swift was brought out and then there was its facelift model that broke cover in 2015. Till this point, Maruti Suzuki was also offering diesel engine options and the Swift also came with the DDis motor which was enormously loved. But Maruti would eventually ditch diesel motors entirely. The third-generation Swift was launched in 2018 and there was a mild facelift soon after. The Swift to be launched today will be the fourth-generation version.

What can you get for the price of a current-gen Swift?

The Swift at present has a price range between 6.30 lakh and 9.50 lakh (before taxes). In this price bracket, the number of options across body styles has increased in recent times. The Baleno from the same family is one such option. Then there is the Fronx too which can be had in its base and mid variants in this price spectrum. Alternatively, a few or many of the variants of Nissan Magnite, Renault Kiger, Renault Triber, Hyundai Grand i10 NIOS, Hyundai Exter, Tata Altroz and Toyota Glanza can be considered.

Where in the world does Suzuki sell Swift?

India is the largest market in the world for Suzuki, even bigger than Japan. The Swift then is a pivotel part of Maruti Suzuki strategy here. But the hot hatch is also on several roads in Europe, Australia, UAE, parts of Asia and of course, Japan.

When Cristiano Ronaldo featured in a Swift advertisement…

Football superstar Cristiano Ronaldo was the star in the first-ever television advertisement of Suzuki Swift. Have you checked out the video?

Tracing back the roots of Suzuki Swift

The first-generation Swift was first showcased at the Paris Auto Show in 2004 in concept forms. Although the model was on sale in various markets and under various names – it was called Cultus in Japan, the Swift was reworked as a low-cost alternative to that model. The global launch, including launch in India, took place in 2005 and the car received a positive response from almost everywhere. While there was some degree of skepticism over its design in the initial period, the Swift managed to become a familiar sight in many regions where sold.

Did you know?

Maruti Suzuki Swift has won the Indian Car of the Year award (ICOTY) on three separate occasions. Timely and relevant updates have kept the Swift as a popular model in the Indian car market, despite the onslaught of SUVs of small proportions.

What makes the Swift a swift sales proposition for Maruti?

Unveiled for the first time in 2005, Maruti Suzuki sold over 25 lakh units of the model by 2021. And while the run rate may have slowed down slightly due to the plethora of options available in the market, the Swift still is a popular choice for many due to its enthusiastic drive trait, flashy style on the outside and a compact proportion which makes it ideal for city driving.

First Published Date: 09 May 2024, 08:20 AM IST

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