Category: Digital Marketing

About this Episode At IMPACT, we talk with business leaders every day who are frustrated.  […]

If you create content for a living to drive traffic, leads, and sales for your […]

About this Episode AI technology comes with amazing capabilities — and some troubling downsides. But, […]

About this Episode Every other month, we’re joined by Jess Palmeri, resident HubSpot expert, to […]

Sales drives business, but what drives sales?

About this Episode Sales managers are responsible for sales performance. This makes perfect sense — […]

About This Episode: Your sales reps can have all the product knowledge in the world, […]

In 2024, social media is engrained in our lives.  For many, the first thing they […]

When most businesses think about their approach to social media, they think about ads. 

I’m not your typical social media junkie. I don’t have a Twitter/X, Tumblr, or TikTok […]

If you’ve read They Ask, You Answer, you know how critical the right content is […]

If you’re like me, you’ve spent hours digging into what makes a website stand out. […]

The marketing world has been buzzing with the implications of ChatGPT and other AI-generated content […]

We speak with organizations every day who tell us the same story: “We believe in […]

We’ve all been there at some point. Searching Google or YouTube, desperately looking for a […]

Back in 2021, the folks at EW Motion Therapy made a choice. After a few […]

Whatever you sell, your customers want to see it in videos. It doesn’t matter if […]

If you’ve been paying attention to the world of search engine optimization (SEO) recently, you […]

Your content is the soul of your brand, and that’s not something to take lightly. […]

These days you can’t make your way through marketing blogs without coming across a post […]

For far too long, marketing has been seen as a business expense.

Think back to when you last fell in love with a business. Maybe you were […]

They Ask, You Answer keeps growing. From its initial roots as a last-ditch effort to […]

I could feel the anxiety and sense of hopelessness start to overcome me. Like every […]

I think we can all agree there’s little worse than a hard sale pitch.

Kevin O’Leary, known for his role on Shark Tank and the number of businesses he […]

  The entire sales industry is too proud to admit it, but there’s a bit […]

Your future buyers need to understand how you can help them.

January gets all of the attention when it comes to New Year’s resolutions — mostly […]

  Let’s say you’re buying something you’ve never purchased before — and this is a […]

Where does your audience spend its time online?

Whether you call it content marketing, inbound marketing, digital marketing, or business blogging, a common […]

When it comes to marketing content management systems (CMS), there are two names that you […]

For me, it was sometime last year when AI went from plaything to serious work […]

Welcome to the new year! As the lead HubSpot trainer at IMPACT, I keep my […]

Every year, it gets more and more expensive to run your business. To keep up, […]

“Content is a marketing thing.” I hear this all the time from companies, and I […]

One of the most frequent complaints we hear about content marketing is how long it […]

For many, assignment selling is a game-changing solution to one of the biggest sales peeves: […]

Marketing teams come in all shapes and sizes. At IMPACT, we have an 8-person marketing […]

It’s 2024. Content marketing is table stakes. Everyone knows it. Everyone does it.  And in […]

We hear this all the time: Keep your content human, even if you’re using AI. […]

Each week, I find myself knee-deep in a dozen different client portals. But this last […]

There’s a good chance that your business blog is terrible.

All the buzz around AI-powered web buildings and coding tools has a lot of business […]

AI’s impact on traditional search and SEO is twofold. First off, ChatGPT makes it easier […]

Content strategies can be a lot like New Year’s Resolutions. You ponder how the year […]

As marketers, there will never be a shortage of things to work on — strategy, […]

This year, 90% of global advertisers increased their investment in short-form video content. And that’s […]

You know your company should be doing more video. You’ve known it for years. But […]

Today, every professional needs to be comfortable on camera. From Zoom interviews to in-house marketing […]

When it comes to video production, I’ve seen just about every setup for gear you […]

In any sales call, the quality of the outcome is only as good as the […]

Builders are always in a financial balancing act, leveraging the profit from the last job […]

To many sales professionals, role-playing makes them think of awkward therapy sessions or that famous […]

In a now-famous article published in The Wall Street Journal in 2021, author Patrick Thomas […]

You’ve spent weeks (or maybe even months) agonizing over a piece of premium content – […]

The internet has fundamentally changed the way people buy, and this upheaval has helped make […]

Age-old wisdom says that you should spend about 10% of your budget on marketing. And […]

I heard this question recently and, honestly, it made me chuckle: Is content marketing dead […]

To all you new content managers reading this, let me start by saying, welcome aboard! […]

Your website is the most important sales and marketing tool you have. It’s the hub […]

According to research from LinkedIn, 87% of sales and marketing leaders believe that alignment between […]

It’s been more than a year since ChatGPT burst onto the scene, and business as […]

Some business leaders agonize over every detail of their homepage. Others just see their website […]

When the pandemic shut everything down a few years ago, some businesses flourished and some […]

Hiring a new employee means so much more than adding headcount to your next company […]

In marketing, it seems there’s always someone or something to blame when things don’t go […]

Too often, times of prosperity make people get comfortable and lazy.  Before any major economic […]

To most of the audience out there, I’m Marcus Sheridan, speaker and author. You’ve heard […]

According to HubSpot, More than nine out of 10 people report wanting to see more […]

So your company has decided to invest in video to take your marketing and sales […]

2023 was anything but conventional. While we had layoffs in some sectors and high interest […]

2023 was a year that swept through with rapid AI advancements, a partly sunny/partly stormy […]

You don’t have to be a marketer to know a website is a must have […]

Good communication is no accident. In fact, people so often default to miscommunication that it’s […]

Depending on the context, the word “trend” isn’t always a good thing. Trends can be […]

The sales pitch is a relic. A dinosaur. A reminder of a time when salespeople […]

As I’ve written before, the key to smart AI adoption is not prompt practicing or […]

Every couple of months, I drop by IMPACT’s blog to talk all things HubSpot — […]

We all know how important video is for your brand. You hear a lot of […]

Let me ask you an honest question: If you were starting from scratch and setting […]

About a year ago I got married. In the hectic lead-up to the ceremony, between […]

A number of statistics from a number of studies all say the same thing — […]

Most marketing and sales leaders are familiar with the term sales enablement, but they’re not […]

2023 certainly left a lot of heads spinning. With an economy that couldn’t make up […]

Back in the olden days — and by that I mean, like 2019, chatbots were […]

What is a Company Profile? Simply put, your company profile is a professional introduction and aims to inform […]

Making a big purchase — think a car or business software — can send even […]

Say you’re in the market for a new car. You head to Ford’s website and […]

As a business owner, you’re always looking for ways to save money, but there are […]